In today’s world, where businesses cannot get a lot of exposure without the use of digital marketing, your website is the first touchpoint between your business and its potential clients.

Your website messaging is key to making this happen!

It is one of the most influential tools used for promoting brand messaging, showcasing products or services, and ultimately converting a lead.

Business owners take their time to develop strategies to match their clients’ interests. This is to ensure that the conversion process, from the point the client interacts with the business through the website to when the purchase is done, becomes seamless.

Mishandling could lead to communication breakdowns in both verbal messaging from the business to clients and communication through the website.

This gap may cause a misunderstanding, depreciate trust, misrepresent the brand, and stop the customer from buying the company’s products or services.

Here are four common areas where what you tell your client doesn’t align with what you have on your website:

1. Pricing Discrepancies

Website Messaging

An important area in which you should focus your website messaging is pricing.

Pricing is an important aspect of business transactions.

For instance, imagine a scenario where a client requests a quote for your product. Later, he decides to visit the company’s website for more information on that product and then finds out that the price on the website is different.

Such a situation often evokes mistrust and leaves the client feeling that the company wants to take advantage of him. This situation may lead the client to reach out to other brands to compare prices, just to be sure he or she is not being ripped off.

When you stay consistent in your pricing across all communication channels, it prevents confusion and helps you maintain a high level of transparency.

2. Service Offerings

The ability of a business to position itself for more sales and limitless growth is through effectively communicating its service offerings online. And one of the ways to do this is through its website messaging.

If the information provided to customers during a meeting or consultation differs from what is on the company’s website, this could pose a challenge.

We know that as your business expands, you can add or remove more services from your service offerings. However, we should inform the client that some of those products aren’t available anymore and that the company has added new services. And that the information about these services is yet to be updated on the company’s website.

Meanwhile, we often recommend that businesses be apt to update their service offerings whenever there is a need for them.

Avoid the risk of uncertainty by regularly updating the website to provide the right value and align with what the business offers.

3. Brand Messaging

Brand Messaging

Developing a resonating and interesting brand message is essential for creating and preserving a unique brand identity. It is one of the important steps needed for effective website messaging.

It is also crucial for maintaining a closer relationship with clients.

Ensure that the messages on your business website are not contrary to the values and promises made to the clients. Going against this could lead to potential customers questioning the trustworthiness of your brand.

If you don’t know what to do about this, you can reach out to us. From your corporate profile to the messaging on your flyers to your website content, we are deliberate about your brand messaging.

Staying consistent in your brand communications across all touchpoints is crucial to building trust and customer loyalty.

4. Contact Information

Contact Information

The essence of having a business website is to ensure that potential clients or prospects can reach you to meet their business needs.

The easiest way to make this happen is through the information on the contact page of your website.

Sometimes, clients can get frustrated when the information on the contact page of your website is not valid.

When a potential client tries to contact you once or twice but can’t seem to reach you, they are likely to move on to other brands that offer the same service.

As a business, one of the steps for effective website messaging requires that your contact information, such as phone numbers, email addresses, and physical addresses, always be visible and consistent across all your customer touchpoints.

There should be consistency in your website communication messaging for trust, credibility, and long-term client relationships.

Never forget that your website is one of the most significant points of contact between your business and potential customers, so make sure it perfectly represents the image you want to convey to them.